Strawberry cinnamon rolls are super soft and gooey cinnamon rolls with strawberry filling and strawberry cream cheese icing. This fun twist on a classic breakfast favorite is the ultimate summery treat!

strawberry rolls on parchment paper.

We love strawberry recipes here at Cambrea Bakes! From strawberry shortcake cookies to strawberry crepe cake, and now these strawberry cinnamon rolls!

This fresh twist on classic cinnamon rolls is perfect for a weekend breakfast or brunch, especially in spring or summer. These strawberry rolls are sweet, super gooey, and soft for days! They are filled with fresh strawberry jam and finished with tangy strawberry cream cheese icing.

Why We Love Strawberry Rolls

  • They are packed with strawberry flavor from the fresh berries (no artificial flavors)!
  • Even though they are not traditional cinnamon rolls, they still have delicious tangy strawberry cream cheese icing on top.
  • Stays soft and moist for days: This recipe uses an Asian technique called “tangzhong” which results in extra soft, tender, and gooey rolls that stay that way for days, just like in my peach rolls!

Ingredient Notes and Substitutions

ingredients needed to make strawberry cinnamon rolls.

Strawberries: You can use frozen or fresh strawberries for the filling. Like in my strawberry filled cake, I prefer frozen because they’re available year-round!

Yeast: I tested with both active dry and instant yeast, and both work well. If you want more of a “yeasty” flavor in the dough, use instant yeast!

Milk: Whole or 2% milk is best and will give the rolls the best structure and texture. I use whole milk in my apple pie rolls, too!

All-purpose flour: For best results, use all-purpose flour. You can also use bread flour if you don’t have any on hand.

Find the full ingredient measurements and instructions in the recipe card below!

Recipe Instructions

STEP ONE: Make the strawberry filling. In a small saucepan, combine the strawberries, lemon juice, and brown sugar. Stir in the water and cornstarch slurry when it has started to thicken.

Continue cooking, stirring frequently, until the filling is very thick and paste-like. Transfer the strawberry jam to a bowl. Chill the jam in the fridge until ready to use.

STEP TWO: Make the tangzhong. In a small saucepan, whisk together the water and all-purpose flour. Cook over medium heat, whisking constantly, for 4-5 minutes or until it starts to thicken and is a paste-like slurry.

Scrape the tangzhong into a bowl and set aside until ready to use.

a process collage of the steps for making cinnamon rolls.

STEP THREE: Mix the dry ingredients. In a stand mixing bowl, mix together the all-purpose flour, salt, yeast, and sugar until combined.

STEP FOUR: Mix in the wet ingredients. Add the egg, milk, and tangzhong to the bowl.

STEP FIVE: Mix in the butter. Knead with the dough hook until it starts to form a shaggy dough ball. Then, with the mixer running on low, add in the softened butter one tablespoon at a time, letting it fully incorporate into the dough before adding more.

STEP SIX: Knead the dough. Continue kneading the dough until the dough looks smooth and elastic. With lightly buttered hands, remove the dough and pull the sides down into the bottom center to create a smooth round ball.

Place it seam-side down into a large, lightly buttered bowl. Cover with plastic wrap and rest for 30 minutes.

a process collage of the steps for making strawberry rolls.

STEP SEVEN: Roll the dough. On a lightly floured surface, roll the dough out into a 15×21-inch rectangle, with the long side closest to you.

STEP EIGHT: Spread the brown sugar and strawberry jam fillings. Use an offset spatula to spread the cinnamon sugar and strawberry jam evenly to the edges.

STEP NINE: Cut and roll! Use a pizza cutter to cut 12, 1 3/4 inch strips. Roll each strip away from you, then carefully transfer it to a parchment-lined 9×13 baking tray. Cover with plastic wrap and set aside to rise for 1-2 hours, or until the dough has doubled in size.

a process collage of the steps for making cinnamon rolls.

STEP TEN: Bake! Bake the rolls until the tops are lightly golden brown. Remove the pan from the oven and let it cool on a wire rack while you make the glaze.

STEP ELEVEN: Make the strawberry cream cheese glaze. In a medium bowl, whisk together the powdered sugar, melted butter, softened cream cheese, and milk until smooth.

STEP TWELVE: Glaze the cinnamon rolls. Spread the glaze over the tops of the cinnamon rolls and enjoy!

Expert Baking Tips

  • Use a kitchen scale. Baking with a scale is much more accurate than cup measurements. To convert this recipe, click the “metric” button next to the ingredients title on the recipe card. If you do not have a scale, use a spoon to fluff the flour first, then spoon it into your measuring cup.
  • Use fresh yeast! Check the freshness of your yeast before you start. There’s nothing worse than spending all of the time on the dough for it not to rise!
  • Don’t overbake them. The tops should be golden brown when they are done. If you want soft, gooey centers, don’t bake them past this point!
  • Make the jam thick. Cook the jam until it is very thick and paste-like; you don’t want too much water in it, or it will pool out of the rolls.

Storage and Reheating

Storage: Store any leftovers in an airtight container or keep them in the baking pan and wrap the top tightly with plastic wrap.

You can reheat them in a 300 F oven for 10-15 minutes or until warmed through.

Make ahead: You can prepare the rolls ahead of time and keep them in the fridge overnight. Place the cut rolls in the baking pan and cover the top with plastic wrap.

The next day, pull the rolls out of the fridge and let them come to room temperature for a few hours before baking.

Freezing: You can freeze the cinnamon rolls after rolling (and before the final proof). When you are ready to bake them, allow them to come to room temperature and double in size before baking!

FAQs

Can I let the dough rise overnight?

Yes! After kneading, transfer the dough to the greased bowl and cover the top tightly with plastic wrap or a lid. The next day, pull the dough out and let it rise until doubled, which could take a few hours!

Can I still bake cinnamon rolls that didn’t rise?

They can still be baked and eaten however, they likely won’t taste very good and will be very dense.

Why did my cinnamon rolls turn out tough?

Using too much flour can result in rolls that are dry and tough.

Why are my rolls not gooey?

Rolls that are dry in the center are caused by overbaking.

Can I prebake these rolls?

Yes, they can be baked the day before and reheated when you are ready to serve them.

Can I use store-bought strawberry jam or preserves instead?

I haven’t tested it with store-bought jam but I’m sure it would be just fine!

strawberry cinnamon rolls sitting in a baking pan.

If you tried this or any other recipe on my website, please let me know how it went in the comments; I love hearing from you! Also, please leave a star rating while you’re there! You can also tag me on Instagram or Facebook so I can check it out!

strawberry cinnamon rolls covered in strawberry cream cheese icing.

Strawberry Cinnamon Rolls

5 from 57 votes
– by Cambrea Gordon

Strawberry cinnamon rolls are super soft and gooey cinnamon rolls with strawberry filling and strawberry cream cheese icing. This fun twist on a classic breakfast favorite is the ultimate summery treat!
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Prep Time: 3 hours
Cook Time: 23 minutes
Total Time: 3 hours 23 minutes
Course: Breakfast
Cuisine: American
Servings: 12 servings

Equipment

Need Metric Measurements?Use the button options below to toggle between US cups and Metric grams!

Ingredients 
 

For the Strawberry Filling

  • 2 cups frozen or fresh strawberries
  • 2 tablespoons brown sugar, packed
  • 1 teaspoon lemon juice
  • 2 teaspoons cornstarch
  • 1 tablespoon water
  • 2 teaspoons pure strawberry extract, optional
  • 1/2 cup unsalted butter, room temperature
  • 2/3 cup light brown sugar, packed
  • 1 teaspoon ground cinnamon

For the Tangzhong

  • 3/4 cup water
  • 1/4 cup bread flour

For the Dough

  • 3 2/3 cups bread flour, *see notes for measuring below*
  • 1/3 cup granulated sugar
  • 2 teaspoons instant yeast
  • 1 teaspoon fine sea salt
  • 1/3 cup whole milk, room temperature
  • 1/3 cup heavy cream, room temperature
  • 1 large egg, room temperature
  • 1 teaspoon vanilla extract
  • Tangzhong, from recipe above
  • 6 tablespoons unsalted butter, softened

For the Strawberry Glaze

  • 1 ounce cream cheese, room temperature
  • 4 tablespoons unsalted butter, room temperature
  • 1 cup powdered sugar
  • 1-2 tablespoons reserved strawberry filling
  • 1 tablespoon whole milk
  • 1 teaspoon pure strawberry extract, optional

Instructions

Make the Strawberry Filling

  • Cook the strawberries, brown sugar, and lemon juice over medium-high heat, stirring occasionally. Use a potato masher or the back of a wooden spoon to mash the berries as they cook. When they start to thicken, combine the cornstarch and water and stir it into the berries. Continue cooking until the jam is super thick and paste-like, about 2-4 minutes longer. Stir in the strawberry extract if using, transfer to a bowl, and set aside to cool.
    2 cups (245 g) frozen or fresh strawberries, 2 tablespoons (30 g) brown sugar, 1 teaspoon lemon juice, 2 teaspoons (6 g) cornstarch, 1 tablespoon (15 g) water, 2 teaspoons (4 g) pure strawberry extract

Make the Tangzhong

  • In a small saucepan, whisk together the water and flour. Cook over medium heat, whisking constantly, for 4-5 minutes until the mixture is a paste-like slurry. Scrape it into a bowl and set it aside until ready to use.
    1/4 cup (32 g) bread flour, 3/4 cup (155 g) water

Make the Cinnamon Roll Dough

  • In a stand mixer bowl, mix the flour, sugar, yeast, and salt. Add the cream, milk, egg, vanilla, and tangzhong to the bowl. Knead on low speed with the dough hook for 2 minutes until it forms a rough dough ball.
    3 2/3 cups (485 g) bread flour, 1/3 cup (66 g) granulated sugar, 2 teaspoons (6 g) instant yeast, 1 teaspoon (4 g) fine sea salt, 1/3 cup (78 g) whole milk, 1/3 cup (78 g) heavy cream, 1 (55 g) large egg, 1 teaspoon (2 g) vanilla extract, Tangzhong
  • With the mixer running on low, add the softened butter one tablespoon at a time, letting it fully incorporate before adding more. Then, continue kneading for another 8-10 minutes or until the dough looks smooth and elastic.
    6 tablespoons (84 g) unsalted butter
  • Remove the dough from the bowl and pull the sides into the bottom to create a smooth round ball. Place it seam-side down back into the mixing bowl. Cover with plastic wrap and set aside to rest for 30 minutes.
  • While the dough rests, make the filling. In a large bowl, combine the butter, brown sugar, and cinnamon until smooth. Set aside.
    1/2 cup (113 g) unsalted butter, 2/3 cup (133 g) light brown sugar, 1 teaspoon (2 g) ground cinnamon
  • Place the rested dough on a lightly floured surface. Roll it out into a 15×21 rectangle, with the longest side closest to you. Dollop the cinnamon sugar filling across the surface of the dough, then use an offset spatula to gently spread it across, leaving a 1/2-inch border clean at the top. Then spread all but 1-2 tablespoons of the strawberry jam on top in the same way. The reserved jam will be used in the frosting!
  • Use a pizza cutter to cut twelve 1 3/4-inch strips. Roll each strip away from you, then carefully transfer them to a parchment-lined 9×13 baking pan.
  • Cover the pan with plastic wrap and set it aside to rise for 1-2 hours, or until the rolls have doubled in size. Meanwhile, preheat the oven to 325°F/162°C.
  • Bake for 30-40 minutes or until the internal temperature of the center rolls reaches 185°F. Let them cool on a wire rack while you make the frosting.
  • In a medium bowl, combine the butter, cream cheese, and powdered sugar until smooth. Then whisk in the milk, reserved strawberry jam, and strawberry extract. Spread over the sweet rolls and enjoy!
    1 ounce (2 ounces) cream cheese, 4 tablespoons (56 g) unsalted butter, 1 cup (120 g) powdered sugar, 1-2 tablespoons reserved strawberry filling, 1 tablespoon (15 g) whole milk, 1 teaspoon pure strawberry extract

Notes

*Measure your dry ingredients properly. This is my #1 baking tip! Do not ever scoop a measuring cup into your flour, as this always leads to using too much flour. Instead, use the spoon-level method. This means fluffing the flour first, then spooning it into your measuring cup/spoon. For the BEST results, use a kitchen scale!*
Storage: Leftovers can be kept in an airtight container at room temperature for up to 4 days. I recommend warming them in the microwave for 15-20 seconds or in a 350°F oven before serving!
Serving: 1serving | Calories: 320kcal | Carbohydrates: 53g | Protein: 6g | Fat: 10g | Saturated Fat: 6g | Polyunsaturated Fat: 1g | Monounsaturated Fat: 3g | Trans Fat: 0.3g | Cholesterol: 37mg | Sodium: 167mg | Potassium: 149mg | Fiber: 2g | Sugar: 21g | Vitamin A: 308IU | Vitamin C: 21mg | Calcium: 36mg | Iron: 2mg

The calorie information provided for the recipe is an estimate. The accuracy of the calories listed is not guaranteed.

The calorie information provided for the recipe is an estimate. The accuracy of the calories listed is not guaranteed.

5 from 57 votes (45 ratings without comment)

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31 Comments

  1. Hi! I’m wanting to try this recipe, but I don’t have a stand mixer. Is it possible to make this without one and just mix and knead everything by hand? Thanks in advance!

    1. Hi! Yes, you can absolutely make these without a stand mixer—just be ready for a bit of a workout! Mix everything by hand and knead the dough for about 8–10 minutes until it’s smooth and elastic. Hope you love them!

  2. So fluffy and light, love the strawberry flavor !!5 stars